In the past month, there has been data tracked by the Hawaii Tourism Authority, that would go on to confirm a spiraling downfall of commerce in the realm of tourism in contrast to last year. As was reported by local outlets, the changes in the tourism industry could very well prove to be fatal.

What’s Going On In Hawaii?

Hawaii has an issue with hotel occupancy, where it had stayed at a good-enough rate of 74% until it went down to 73%, with a 1% differential, in comparison to last year’s. Meanwhile, prices rise, about 1.5%, and yet, the decline arrives not long after an additional occupancy slide of around 2%  in the past month, when compared to a slightly growing weakness. And you can imagine, this is surprising as it is all in line with a comeback story from COVID-19 unlike any other.

Their Marketing Dilemma doesn’t make things any easier.

The issues going on at Hawaii Tourism Authority, as well as the marketing partners they utilize makes matters more complex. All the while, the marketing issues that Hawaii has a trouble with showcases how the marketing issues come into complication with the state’s own ability to handle domestic and international matters.

But this is complicated for Hawaii, as they did mean to  lower the rate of travel, while the State Legislature ahs totally been thinking about getting rid of the HTA entirely. Once that occurs, the HTA’s duties will be taken over by the Hawaii Department of Business, Economic Development and Tourism. Of course the focus lies in the attention to destination management instead of destination marketing.

Room rates rise, but vacation rentals are starting to be totally overtaken by the state’s government business. Less airline seats are available given that capacity for all of 2023 is dipped ever so low, given that some data points report how it’s likely to rise up by 6%, in comparison to 2019.

The Data doesn’t quite reflect proper rates in all realms. For instance, the prices had gone up 7.5% in contrast to 2022, when the occupancy had been set at a proper 78.3%. The most telling sign had been how the bookings had lessened for December 2022’s holiday season. And yet, it’sapparent how an improvement in price had been seen, thanks to lower-priced Honolulu accommodations being offered up in July. Such an decrease is unheard of in Hawaii. Now if only those Hawaiian airlines can be better at predicting traveler demand.